70 years of style
The Ferrari brand was born a winner and keeps on being so: half a century of history and it still is the most influential brand in the world.
Brand Finance says so. Why? Let’s find it out.
“the prancing horse on yellow background is immediately recognized all over the world, even where there are no roads yet. In its home country and among its fans worldwide, Ferrari inspires way more than brand loyalty, more than a cult and an almost religious devotion”.
In between, a history of (many) victories and defeats, tragic heroes and invincible pilots who with their gestures have told the terrible battle between man and speed and time.
The legend was born in Maranello (Modena), at the end of the 1920s.
Enzo Ferrari, the brilliant son of a railway carpenter, creates the most successful racing team in the history of Formula One. On the bodies of his first speedsters he places a crest received as a gift from the mother of flying ace Francesco Baracca, a national hero recently killed in the war. The crest represents a prancing black horse. It is the crest of the Italian Cavalry where Baracca was trained. Ferrari has it depicted on a yellow background, the color of the banner of the town of Modena and in 1947 he chooses it as the symbol of the newborn car manufacturer.
Ferrari has had plenty of opponents among car manufacturers, and of great value, too. But Ferrari has not built its legend in the competition with other brands. That prancing horse has become an icon of excellence, courage and style, presenting the timeless battle between man and his limits.
70 years on it has not changed. Maranello’s red supercars keep pushing the limits, but the challenge is still on.
Happy birthday Ferrari!