Proraso products were created in 1908 in Florence and rode last century to arrive in this new millennium with a considerable background of tradition. Established by Ludovico Martelli, it has been a reference point in the world of shaving for three generations.
In recent years, thanks to the “hipster” trend, a growing number of barber shops have opened in Italy and worldwide. Men find it more and more pleasant to put time and care into this ritual.
Proraso helps them with specific products for prep, shaving and after-shave.
All Proraso products are of vegetable origin, except for the brush with natural hair and beard wax with beeswax. All products are not tested on animals.
There are 5 lines for shaving, each responds to the needs of different skin-types, from the softest to the toughest. There are also products for moustache and beard care.
We have talked about beautiful barber-shops, fully-fledged worship places for fans. On the Proraso website you may find the barber-shops, in Italy and worldwide, using their products.
Proraso Beard and moustache line.