“A thing well done can be done better”
Gianni Agnelli, with his strong understanding personality, was the fully-fledged symbol of Italian capitalism.
Many imitated his style but no one ever equaled him.
His savoir faire, envied by many, remained in everybody’s heart, and turned him into an icon.
An icon of style and courage.
His blazers, his wristwatch over the cuff, his button-down shirts, his loafers with embossed pebbles which later made Tod’s fortune: with these – and plenty of other – style details he became the ambassador of made in Italy and national elegance.
Smart conversations and fluent English.
Educated and elegant, just like his acquaintances, sporting names such as Pope John Paul II, Ugo La Malfa, Federico Fellini, Jackie Kennedy, Grace Kelly, Truman Capote, Cristina Onassis.
Just to name a few.
Agnelli entrepreneur, Agnelli resourceful financier, Agnelli – simply – the most loved Italian man in the world.
He represented the city of Turin and Italy in the world, and as the president of FIAT he faced the turning points and hardest moments in the country. Always with a smile and his unmistakable style.
Anything he thought of, he would do. He took his helicopter, and nothing was impossible or unfeasible to escape boredom, his main enemy.
At the Venice Film Festival, HBO presented a documentary on his life: 14 years after his death, stories and facts of his public and private life.
A glimpse on the history of Italy, right after the war, of the economic miracle, and of Gianni Agnelli as a symbol of what had to be done.
An example of style and courage, but most of all, of sense of duty.
Today more than ever.